Delectable Ads — Agentic Retail Media Platform

AGENTIC RMN PLATFORM

The Retail Media Network
That Thinks For Itself

Bringing autonomous AI agent capabilities to retail media advertising — from campaign creation to real-time optimization, inventory-aware bidding, and incrementality measurement.

$100B+ RMN Market

4.2x ROAS

+847% Ad Inventory

$0 Intermediary Fees

CPC

$0.77

+15.2%

ROAS

4.05x

+12%

INCREMENTAL

iROAS

2.8x

+24%

CTR

5.9%

-0.56%

Conversion

2.6%

+2.65%

Ad Spend

$247K

On track

Performance Trend (8 Weeks)

ROAS iROAS CTR CPC

Food Intelligence Audience Tags

FOOD INTELLIGENCE

Keto-Friendly High-Protein Zero-Sugar Organic Shopper Budget-Conscious Sustainably Sourced

Inventory Alerts

3 SKUs Out of Stock — Auto-Paused

Diet Coke 12pk, Sprite 20oz, Fanta 2L

5 SKUs Low Inventory — Monitoring

Coke Zero 6pk, Dasani 24pk, +3 more

ENDLESS SUPPLY

Infinite Ad Moments

Unlike traditional retail media with fixed placements, Delectable's conversational AI creates unlimited, contextual moments for native ad injection across the entire shopper journey.

Meal Planning • Conversational

"What should I make for dinner tonight? Something keto..."

⚡ Ad Moment Coca-Cola Zero Sugar featured in keto meal suggestion

Recipe Discovery • AI-Generated

"Here's a Keto Chicken Stir-Fry recipe with 4g net carbs..."

⚡ Ad Moment Nature's Path granola as side dish suggestion

Smart Substitution • Inventory-Aware

"Diet Coke is out of stock. Try Coca-Cola Zero — same great taste, zero sugar!"

⚡ Ad Moment Sponsored substitution with brand-funded promotion

Nutrition Coaching • Personalized

"You're at 18g carbs today. These snacks keep you under 20g..."

⚡ Ad Moment Frito-Lay keto chips in personalized snack lineup

Cart Optimization • Checkout

"Add Organic Valley milk and save $2.50 with this week's deal!"

⚡ Ad Moment Sponsored deal injection at checkout

Post-Purchase • Retention

"Your Coca-Cola Zero is running low (bought 7 days ago). Reorder?"

⚡ Ad Moment Replenishment prompt with brand-funded discount

Traditional RMN

~12

placements / session

Delectable AI

∞

moments / conversation

Inventory Uplift

+847%

ad supply vs. traditional

Why Endless Supply? Every conversational turn is a potential ad moment — meal planning, recipe generation, substitution suggestions, nutrition coaching, cart optimization, and replenishment. Unlike static banner/search placements, these moments are contextually native and infinitely generative.

Delectable AI Agents

OPTIMIZATION 2m ago

Coca-Cola Zero trending +23% in Keto segment. Recommend increasing bid by 15%.

Impact: +18% iROAS

INVENTORY 8m ago

Diet Coke 12pk OOS at 3 stores. Auto-pausing ads. Budget reallocated to Coke Zero.

CREATIVE 15m ago

Recipe placement outperforming banner by 3.2x CTR. Recommend shifting 20% budget.

Impact: +$4.2K revenue

AUDIENCE 22m ago

New lookalike audience: "Low-Carb Fitness" — 47K shoppers, 89% affinity match.

OPTIMIZATION 34m ago

CTV ad driving 2.1x halo effect on in-store Coca-Cola sales. Cross-channel attribution confirmed.

Natural Language Campaign Creator

Active Campaigns

6

Total Spend

$71K

Avg iROAS

3.6x

OOS Paused

1

All Campaigns

Campaign	Brand	Status	iROAS	Spend	Budget	Inventory	Actions
Coca-Cola Zero - Keto Push	Coca-Cola	Active	4.2x	$18.5K	$50K	OK
Diet Coke Summer Refresh	Coca-Cola	Paused	3.1x	$12.3K	$30K	OOS	Auto-Paused
Organic Valley Morning	Organic Valley	Active	5.7x	$8.2K	$25K	OK
Nature's Path Keto Granola	Nature's Path	Planned	—	$0	$15K	OK
Frito-Lay Game Day	Frito-Lay	Active	2.9x	$22.1K	$45K	Low
Bertolli Olive Oil Recipe	Bertolli	Draft	—	$0	$20K	OK
Kellogg's Morning Boost	Kellogg's	Completed	3.8x	$30K	$30K	—
Oreo Back-to-School	Oreo	Active	2.4x	$9.7K	$20K	OK

AI REVIEW

Bulk Ad Review & Approval

Delectable AI has pre-screened 3,650 ads across safety, content quality, and brand compliance. Below are ads requiring merchandiser review.

3,412

Auto-Approved

186

Needs Review

52

Auto-Rejected

Ad	Brand	Safety	Content	Brand Fit	AI Verdict	Issue
"Zero Sugar Revolution"	Coca-Cola	98%	95%	72%	Review	Logo placement doesn't meet brand guidelines
"Breakfast of Champions"	Kellogg's	100%	91%	94%	Approve	Minor: Consider higher res hero image
"Summer BBQ Essentials"	Frito-Lay	78%	89%	96%	Review	Health claim requires regulatory review
"Farm Fresh Organic"	Organic Valley	100%	97%	92%	Approve	All checks passed
"Cookie Craze Back to School"	Oreo	95%	58%	88%	Reject	Creative resolution below minimum; misleading "free" claim

AI Review Pipeline: Each ad is scored across Brand Safety (inappropriate content, competitor conflicts), Content Quality (resolution, copy accuracy, regulatory compliance), and Brand Fit (logo placement, color palette, tone of voice). Ads scoring >85% across all dimensions are auto-approved.

Build Audience from Food Intelligence

AI-POWERED

Dietary

Keto-Friendly (52K) High-Protein (89K) Vegan (34K) Gluten-Free (41K) Low-Sodium (28K)

Shopping Behavior

Organic Shopper (67K) Budget-Conscious (124K) Premium/Gourmet (31K) Bulk Buyer (45K)

Lifestyle

Fitness Enthusiast (38K) Health-Conscious (92K) Family Planner (56K) Sustainable (22K)

Estimated Reach 147K shoppers

Predicted CTR: 6.2% CPC: $0.42

Affinity Map

Keto

High Protein

Zero Sugar

Organic

Fitness

Low-Carb

Paleo

Clean Label

The Keto Athlete

38K reach92% affinity

The Organic Parent

56K reach87% affinity

The Budget Health Seeker

67K reach78% affinity

AI Lookalike Discovery

AI identified 23K additional shoppers with similar patterns. Projected iROAS: 3.1x

Digital Shelf Health

Share of Voice Heatmap

Coca-Cola Zero

34%

Diet Coke

--

OOS

Pepsi

28%

Dr Pepper

18%

Sprite

12%

Mountain Dew

15%

Gatorade

22%

Dasani

8%

Vitaminwater

5%

LaCroix

19%

Coke Classic

31%

Fanta

9%

7-Up

11%

Snapple

7%

Tropicana

14%

Budget Allocation

Coca-Cola Zero34%

Coke Classic31%

Pepsi28%

Competitor Share of Voice

ACTIVE

iROAS Maximizer

Optimizes bids to maximize incremental return on ad spend using food intelligence signals.

2.8x

Current iROAS

Floor: $0.35 Ceiling: $2.50

68% of ceiling utilized

ACTIVE

Inventory-Aware Pacer

Adjusts bid velocity based on real-time inventory levels and sell-through rates.

94%

In-Stock Alignment

OOS paused: 3 Throttled: 5

$12.4K saved from OOS waste

LEARNING

Daypart Optimizer

Uses shopping behavior patterns to concentrate bids during high-intent time windows.

+31%

Conversion Lift

Peak: 5-7pm Low: 2-4am

45% training complete (7 days)

Real-Time Bid Auction

LIVE

1,247

Bids Today

68.2%

Win Rate

$0.77

Avg CPC

$0.23

Savings vs. Manual

Waiting... click Start to simulate real-time bidding

Strategy Performance Comparison

Strategy	Avg CPC	Win Rate	iROAS	Status
iROAS Maximizer	$0.77	68.2%	2.8x	Active
Inventory-Aware Pacer	$0.82	71.5%	2.4x	Active
Daypart Optimizer	$0.69	52.8%	1.9x	Learning
Manual Bidding (baseline)	$1.00	45.1%	1.2x	Baseline

Bid Agent Controls

Max CPC Ceiling$2.50

Daily Budget Cap$8.5K

Aggression LevelBalanced

AI Insight: Increasing aggression to "Aggressive" would yield +18% win rate but reduce iROAS by 0.3x. Recommend staying balanced.

Auction Channels

In-App Search422 bids

Recipe Integration318 bids

Shopping List256 bids

CTV Slots89 bids

In-Store Digital62 bids

Conversational100 bids

Path to Purchase

CTV Ad

37K

views · Day 1

Display Banner

89K

imp · Day 3

Search

12K

clicks · Day 5

Recipe View

8.2K

views · Day 5

Add to Cart

3.1K

adds · Day 5

Purchase

1.2K

in-store · Day 7

iROAS Breakdown — The Key Differentiator

4.05x

Standard

Standard ROAS

2.8x

Incremental

iROAS

Total Sales

$301K

Organic Baseline

$189K

Incremental Lift

$112K

True ROAS

2.8x

iROAS subtracts the organic baseline to show only the sales your ads actually caused — giving brands a true picture of their incremental return on ad spend.

Halo Sales Effect

Coca-Cola Zero (Primary)$189K

Diet Coke+$34K

Coke Classic+$18K

Sprite+$8K

Cross-Channel Performance

Channel	Impressions	CTR	Conversions	iROAS	Cost
In-App Search	245K	8.2%	4,120	3.8x	$18.2K
Recipe Integration	128K	12.1%	2,890	5.2x	$12.4K
In-Store Digital	89K	3.4%	1,240	2.1x	$8.9K
CTV	37K	—	680	1.9x	$15.1K
Shopping List	67K	15.3%	3,210	6.7x	$5.8K

The Retail Media Network That Thinks For Itself

Performance Trend (8 Weeks)

Food Intelligence Audience Tags

Inventory Alerts

Infinite Ad Moments

Delectable AI Agents

Natural Language Campaign Creator

All Campaigns

Bulk Ad Review & Approval

Build Audience from Food Intelligence

Affinity Map

The Keto Athlete

The Organic Parent

The Budget Health Seeker

AI Lookalike Discovery

Digital Shelf Health

Share of Voice Heatmap

Budget Allocation

Competitor Share of Voice

Delectable AI Assistant

Select Product

Campaign Triggers

Target Audience

Campaign Schedule

Set Budget

Choose Placements

Creative Assets

Review Campaign

Projected Impact

Activity Log

iROAS Maximizer

Inventory-Aware Pacer

Daypart Optimizer

Real-Time Bid Auction

Strategy Performance Comparison

Bid Agent Controls

Auction Channels

Path to Purchase

iROAS Breakdown — The Key Differentiator

Halo Sales Effect

Cross-Channel Performance

The Retail Media Network
That Thinks For Itself